Promoting Indian Handicrafts in China


ICEC PARTICIPATES IN 21ST CENTURY MARITIME SILK ROAD INTERNATIONAL EXPO IN GUANGDONG, CHINA

~Promoting Indian Handicrafts in China~

The bilateral trade between India and China has continuously grown in the last decade. However, India faces massive trade imbalance heavily in favor of China. This has become a permanent fixture in all bilateral discussions held between the two countries. Indian Govt. is making lot of efforts to lower this trade deficit and therefore it becomes imperative that items which have potential to be exported to China should be promoted in strategic manner. 1One of the very interesting developments taken place during the last few years has been the growth in exports of handicrafts from India to China. Indian hand-made items are in more demand than mostly machine-made Chinese products. The key product categories exported to China includes art metalware, woodware, miscellaneous handicrafts such as paintings, pottery, glassware, leather goods, etc

2 Although Indian handicrafts are slowly gaining popularity in China but the potential that exists is still largely unexplored. Besides the well known markets like Beijing and Shanghai, there are many emerging markets, which are still unexplored and provide a huge opportunity for Indian handicrafts.

With this perspective, India China Economic and Cultural Council ICEC took a delegation of 46 artisans to exhibit their products in the 2015 Guangdong 21st Century Maritime Silk Road International Expo held in Dongguan (Guangdong) from 29th October to 31st October. 3

The products displayed by artisans included Lac Bangles, Stoles (Pashmina & Cotton), Madhubani Paintings, IKAT Silk Garments, Miniature Painting, Bandhni Stoles & Kurtas, Lifestyle Products, Natural Cosmetics, Jute Bags, Pashmina shawls and stoles, Carpets, Stoneware, Metal Handicrafts, home furnishing etc.

Our main focus was on hand made products which is the strength of the Indian handicraft industry. Many of the artisans even demonstrated their skill at the expo. Chief among these were the Lac Bangle maker from Rajasthan, The Miniature painting maker from Uttar Pradesh, Block printing from Rajasthan. Demonstrations done by the artisans drew large crowds and were highly appreciated by the Chinese people. 4

The delegation covered the entire length and breadth of the country from Kashmir in the north to Andhra Pradesh in the south and from Gujarat in the west to Assam in the east. The delegation was well received in China and our artisans also had a firsthand experience of international market. 5

ICEC regularly participates in such kind of exhibitions on request of the Chinese provincial governments and will continue to do so in the future. In most of these exhibitions, booths and local hospitality are provided free of cost. 

If you are interested in participating in upcoming exhibitions in China, please send an email at info@icec-council.org giving details of your art/company so that we can keep you posted on our future exhibitions.