ICEC sign MoU with China Institute for Cultural Trade Research to enhance cultural cooperation

Prof. Li Jiashan, professor of Beijing International Studies University and Executive Dean of National Institute of Cultural Development, together with Ms. Cheng Chunli who is expert of China Institute for Cultural Trade Research and Vice President in TV Series Business Department of Huayi Bros. Media Group were invited to visit ICEC Delhi office.



Prof. Li Jiashan signed MoU on behalf of China Institute for Cultural Trade Research with ICEC to make cooperation on cultural trade and to promote cultural development between India and China.
Prof. Li Jiashan stated that BISU had successfully launched a Hindi Language Department last year with one Hindi teacher and quite a few students expressing interest in learning the language. In efforts to further encourage more students to take interest in learning the language and understanding the culture of India, she proposed a faculty and student exchange program between BISU and other reputed Indian universities.

In addition to this, prospects of a cultural-research center in India focusing on bridging the gap were discussed due to the lack of mutual understanding and awareness for each other’s culture. In response, ICEC extended full support and welcomed them to conduct cultural research oriented studies. ICEC also suggested providing assistance in organizing cultural events, activities and cooperation in visual media.


In the interest of increasing cultural exchange, ICEC also facilitated a meeting with Delhi University. Dr. Harinder P. Singh, Dean of International Relations, and Prof. Mohan, Dean of Hindi Department, Delhi University explored the various possibilities of faculty and student exchange program.

The Deans expressed that they would be very pleased to cooperate with BISU to open a channel through which Hindi language professors and mandarin students could visit BISU and Prof. Li Jiashan also welcomed them and their students, encouraging peer to peer exchange etc.