Dilip Cherian works as Consulting Partner with Perfect Relations, which he started in October 1992 and which has now grown into the country's largest image management company. He is also founder / editor of News Joy, the sub continent's only newspaper for children. He was also co-founder of The Observer of Business and Politics, one of India's newest business dailies. He undertakes teaching assignments at top management institutes in the country, in addition to being Director General of Image Management Studies.