On 13th Feb, 2019, India China Economic and Cultural Council along with the Indian Importers Chamber of Commerce and Industry organized a focused group discussion on the opportunities for a leading Chinese lotus root snack foods producing company to enter in the Indian market. The event began with a product presentation in which the details of the company and manufacturing process were shared. This was followed by a live demonstration by the company representatives of the lotus root snacks. It was offered for tasting to an Indian audience in order to test the acceptability of the product. Positive response was received for the snack items as lotus root is already eaten in India in the form of pickle and main course dishes too.
A B2B session was also conducted wherein several importers of foods products interacted with the Chinese company representatives on prospects of local partnership and distributorship of the lotus root snacks in India. President of Indian Importers Chamber of Commerce and Industry, Mr. Atul Saxena also provided his key guidance to the delegation on how they can enter the Indian snacks food market and the standard operating procedures involved.